India's Pharma Supply Chain
Is Running on Manual Processes.
With 900,000+ pharmacies requiring daily replenishment, the distribution system relies on phone calls, WhatsApp, and informal routing — creating a structural gap that costs everyone.
Fragmented Ordering
Pharmacies place orders with multiple wholesalers manually — by phone or WhatsApp — leading to missed items, delays, and stockouts.
Multiple Deliveries Per Day
Each wholesaler sends a separate delivery, creating congestion, wasted time for pharmacy staff, and redundant last-mile cost.
No Cold-Chain for Heat-Sensitive Medicines
Insulin, vaccines, and biologics are routinely transported without temperature control, risking efficacy and patient safety.
High Distributor Delivery Costs
Low delivery density, poor route optimisation, and ad-hoc scheduling push cost-per-order higher with no scalable fix.
The Infrastructure Layer
Powering Pharma Distribution.
Audel sits between wholesalers and pharmacies — not replacing existing relationships, but making them dramatically more efficient.
Pharmacy places order
Pharmacies continue ordering directly from their existing wholesalers — no change to procurement behaviour.
Audel aggregates
Orders across multiple wholesalers are collected and consolidated on the Audel platform.
Route optimised
Smart batching creates efficient delivery clusters, maximising drop density and minimising cost per stop.
Last-mile executed
Audel's fleet executes the delivery — including temperature-controlled transport for heat-sensitive medicines.
Cold-chain enabledSingle delivery
Each pharmacy receives one consolidated, reliable delivery per day — faster and more predictable than before.
The Audel differenceMost Deliveries Are
Putting Patients at Risk.
Insulin, vaccines, and biologics require strict temperature control throughout transit. Today, most last-mile pharma delivery in India happens with zero temperature monitoring — a silent quality failure that goes undetected until it reaches the patient.
Audel is building the first scalable cold-chain-enabled last-mile delivery network for India's pharmaceutical supply chain.
Built for Everyone
in the Supply Chain.
Single daily delivery
Receive one consolidated drop from all wholesalers — reducing disruption and improving stock management.
Fewer stockouts
Faster replenishment and better route planning means medicines are available when patients need them.
Zero operational change
Continue ordering from your existing wholesalers. Audel handles the rest.
Cold-chain assurance
Heat-sensitive medicines arrive with integrity intact — monitored throughout transit.
Others Build Marketplaces.
Audel Builds Infrastructure.
| Feature | Audel | Others* |
|---|---|---|
| Order aggregation | ✓ | — |
| Delivery consolidation | ✓ | — |
| Last-mile execution | ✓ | — |
| Cold-chain transport | ✓ | — |
| Route optimisation | ✓ | — |
| Digital procurement | — | ✓ |
* Udaan, Saveo, Biddano / Retailio
Start Risk-Free.
See Results in 30 Days.
Launch a 30-day pilot across selected pharmacy clusters in Pune — zero onboarding cost, zero system integration, zero disruption to current operations.
Measure performance across delivery cost, delivery time, stockout frequency, and pharmacy satisfaction — with full transparency.
17+ years in the pharmaceutical industry across regulatory compliance, quality leadership, UK-based export operations, and distribution quality at Reckitt. Audel is built on deep, first-hand experience of the inefficiencies in India's pharma supply chain — and a clear vision for how to fix them.
Let's Build the Future
of Pharma Distribution.
Whether you're a wholesaler looking to reduce costs, a pharmacy seeking better delivery, or an investor interested in pharma infrastructure — we'd love to hear from you.